B2B Lead Generation Campaign

The Challenge:

To create leads for a B2B sales force in the faith-based market and to convince the target to invite a sales representative in for a demonstration.

Our Solution:

• Developed tactical plan to achieve client goals
• Created series of test emails, each with unique images and messages that resonated with target audience
• Create a landing page to capture all leads

The Results:

A successful campaign that put leads in the sales pipeline. The campaign rolled out nationally.