The Challenge:
To create corporate visibility and drive inexpensive, qualified leads to a B2B pharmaceutical supplier’s Website.
Our Solution:
Implemented an extensive pay-per-click campaign on Google, Yahoo! and Business.com through:
- Development and optimization of appropriate keyword list and solid creative positioning
- Driving users to specific landing pages on the website that will provide a successful search and ultimately result in contacting a sales rep
- Complimenting organic listings
- Expanded to International search
- Continually testing and measuring terms to receive optimal results
The Results
- Drove numerous new leads to sales team at a 33:1 ROI
- Created a new sales channel/target market for client
- Tripled monthly Web site traffic since campaign inception
- Generated a higher than average B2B click through rate
- Maintained a lower than targeted cost per click
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