Brand Identity and Lead Generation

The Challenge:

Create a new brand identity for an established pharmaceutical contract manufacturing company that expanded under new management.

Our Solution:

Develop new corporate positioning and a solid strategic/tactical plan for lead generation including:

• Extensive client satisfaction survey to obtain feedback for positioning
• All new sales collateral and marketing materials including an updated logo, new brochure, corporate Web site (visit www.accupac.com) and sales presentation
• Standards of consistency for new corporate and service positioning

The Results:

Active Integrated was awarded two Gold MarCom Creative Awards for creativity/design and overall business-to-business brochure for Accupac’s new brochure!