The Challenge:
To increase the amount of money raised for the Delaware Valley Chapter of the Alzheimer’s Association during the third through seventh and final annual Corvettes for a Cure event.
Our Solution:
Developed grass-roots promotions to build public awareness, attendance and donations including:
- Creation of Web site that detailed the event, showcased previous year’s winners and accepted online registrations
- Launched an aggressive public relations campaign
- Distributed flyers and promotions at regional Corvette shows
- Acquired sponsors
The Results:
- Increased the amount of money raised year after year for the Association
- Doubled the amount of Corvettes in attendance
- Published post-event articles in both Vette and Corvette Enthusiast magazines
- Awarded a Gold MarCom Creative Award in the Public Service Promotion Campaign category
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