The Challenge
- Create direct-to-physician acquisition and retention program for audit panels
Our Strategic Solution
- Surveyed physicians to profile their market research loyalty behaviors. Based on the results from the survey, developed strategic marketing plan aimed at driving HCP enrollment and loyalty
- Built new brand for program which included new logo and positioning/creative standards
- Created an ongoing campaign that integrated Websites, custom direct mail, email, search engine marketing and enhanced rewards offerings
The Results
- Filled the research surveys in less than two hours of sending emails/within three days of mail arrival
- Created successful, ongoing program that helped increase panel participation long-term
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