The Challenge:
Obtain physician input regarding preferences for participating in market research studies for a national healthcare market research company.
Our Solution:
- Created online survey that made participation easy
- Tested three cells – two for email and one for mail solicitation
- Provided online gift certificate as incentive
The Results:
Filled the surveys in less than two hours of sending emails and within three days of mail arrival. Developed strategic marketing plan for future campaign.
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