Many of my clients either want to blog “better” or are considering adding it to their marketing mix. Their biggest barrier is they think a blog needs to be long to be good. It’s more important to share relevant content that readers want then to “over-write” just for the sake of filling the page. (psssttt…no one has time to read a really long blog unless you’ve totally hooked them in the lead!)
A recent blog entitled “Seventeen Ways to Grow Your Blog,” from editor Cindy King of the Social Media Examiner provides excellent tips for either the experienced blogger or a beginner. Here are the “17 ways” and I highly recommend taking the time to read all the details for each tip here.
- Be active in other communities first
- Write about what you love
- Write insanely good content (and if you can’t write – hire someone to do it for you)
- Answer questions for your audience
- Offer real value
- Be there for your readers
- Say something new
- Make your readers feel good
- Respect your audience
- Focus on evergreen content
- Know your goals and stick to them
- Deliver as promised
- Give each reader an opportunity to interact with you
- Ask for subscriptions at the end of each article
- Place your subscriber box at the top
- Offer a benefit
- Let people follow you in the way they prefer
Follow these simple guidelines for each and every blog you post and your blog will be successful.
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