To improve annual client meeting attendance and to create excitement about the meeting.
Developed an integrated direct mail and email campaign targeted to previous and new attendees that increased meeting registration by 61 percent over the previous year!
The program included:
- A mini-Web site to promote the meeting and create a better user experience by providing secure, online registration
- A cleansed and updated master database with client preferences for future efforts
- An incentive program to drive early registration
This campaign was awarded a Benny for direct marketing excellence in the newly created CRM category by the Philadelphia Direct Marketing Association!