Rewards Program

The Challenge:

• Drive new source of revenue
• Establish a business model that reflects opportunities to enhance program adoption, internal support and drive future growth
• Develop and grow mindshare

Our Strategic Solution:

• Develop and implement a strategic and tactical marketing plan for a large integrated campaign to promote the AD Rewards Program.
• Utilize both direct mail and digital initiatives, such as email, a website and a smart phone app.
• Incorporate branded reminder tools such as a customized mouse pad, post-it note book and pen.
• Deploy communications at targeted intervals throughout the program which are designed to keep Affiliated Distributors and the program top-of-mind and to increase participation.

The Results:

• This program has achieved its goals and is ongoing due to its success.

AWARD FOR THE REWARD PROGRAM…Active Integrated Marketing was awarded a 2013 Gold MarCom Award in the Integrated Marketing Campaign category!

Thank you to our great partners on this program:

• Element 28 Design (graphic design)
• Intelligencer Printing (printing and lettershop)
• J.M. McCauley & Co., Inc. (premiums)
• Stik WithIt/Print Works (custom post-it pads)