- Drive new source of revenue
- Establish a business model that reflects opportunities to enhance program adoption, internal support and drive future growth
- Develop and grow mindshare
Our Strategic Solution:
- Develop and implement a strategic and tactical marketing plan for a large integrated campaign to promote the AD Rewards Program.
- Utilize both direct mail and digital initiatives, such as email, a website and a smart phone app.
- Incorporate branded reminder tools such as a customized mouse pad, post-it note book and pen.
- Deploy communications at targeted intervals throughout the program which are designed to keep Affiliated Distributors and the program top-of-mind and to increase participation.
- This program has achieved its goals and is ongoing due to its success.
AWARD FOR THE REWARD PROGRAM…Active Integrated Marketing was awarded a 2013 Gold MarCom Award in the Integrated Marketing Campaign category!
Thank you to our great partners on this program:
- Element 28 Design (graphic design)
- Intelligencer Printing (printing and lettershop)
- J.M. McCauley & Co., Inc. (premiums)
- Stik WithIt/Print Works (custom post-it pads)