The Challenge:
To product a large, syndicated market research study in an accelerated time frame for a pharmaceutical data company.
Our Solution:
To create the survey instrument, field study online and offline, analyze data, write 300 page study – in less than three months. Project included:
- Identification of target audience and physician acquisition lists
- Email and fax campaign to drive physician participation
- Teamed with client’s data and programming specialists to collect data and produce reports
The Results:
Developed successful study and first integrated promotional plan for the study series.
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