To product a large, syndicated market research study in an accelerated time frame for a pharmaceutical data company.
To create the survey instrument, field study online and offline, analyze data, write 300 page study – in less than three months. Project included:
- Identification of target audience and physician acquisition lists
- Email and fax campaign to drive physician participation
- Teamed with client’s data and programming specialists to collect data and produce reports
Developed successful study and first integrated promotional plan for the study series.